Featuring Highlights_Work
General Motors
“GM-Cadillac-Celestiq-Interior” by General Motors, Source: CELESTIQ“Cadillac-Celestiq-Show” & "24-cad-celestiq-technology-five-hd-displays-l" by General Motors, Source: Cadillac Celestiq
Cadillac Celestiq
Joined the small and exclusive team responsible for building, designing and implementing the Ultra-Lux Cadillac Celestiq vehicle user interface and overall users experience.
Assisted in the development and design of the original Celestiq, first ever pilar-to-pilar (P2P) OLED display, with independent front and rear Command Centers with other entertainment displays for all occupants of the vehicle.
Original GUI & FreeForm2 Redesign (FF2).
Front & Rear Command Console (FCC & RCC).
Front & Rear Passenger Infotainment (FPI/RSI).
“image-RearSeating” by General Motors, Source: CELESTIQ
Cadillac Celestiq (Cont.)
Lead design and problem-solving discussions with our partner, LG on Celestiq’s unique passenger entertainment displays; Collaborate with international colleagues in Asia and Europe
Exclusive LG Partnership.
Rear Seating Entertainment/Infotainment.
Unique Android Start-up with Guest Access.
“2024-yukon-denali-tech-super-cruise” by General Motors, Source: GMC
Cluster, HUD, & VCS `
Built High-Fid designs that would be used as prototypes and user tested among customers to supply feedback on future project decisions.
Aided in building a better HUD for upcoming vehicles.
Assist in building a scalable and maintained General Motors design framework and components that make up GM ecosystem within their vehicles
Utilizing Adobe CC, Sketch, and Figma to craft wireframes, create striking graphics, and ensure user interfaces are built to fit the diverse needs of our customers while also following leaderships vision.
“Eray-Stealth-Mode” by General Motors, Source: Corvette ERay
Testing & Implementation
Assist in user-testing scenarios to gain valuable insights through an unbiased lens, capturing those results and packaging it into digestible business case presentation for leadership and executives
Conducted research studies to find the best options for improving cluster designs and interfaces when operating the vehicle.
Worked on the Corvette E-Ray Stealth Start Up Sequence
“GM-Patent-Windshield-Zone-Dimming-And-Augmented-Reality-Head-Up-Display-US-11557234-B1-January-2023-003” by General Motors, Source: GM Authority
Patent #11557234
[[[Windshield Zone Dimming with Augmented Reality Head-Up Display]]]
Led a patent for Windshield Zone Dimming and Augmented Reality Head Up Display; Utilizing HUD, onboard cameras, and sensors, along with smart glass, system will track eyes, oncoming vehicles and surrounding areas to precisely dim sections of the windscreen to keep light from blinding driver.
*All product names, logos, brands, and other trademarks featured or referred to in this portfolio are the property of their respective trademark holders: General Motors. Any design or representation shown is for illustrative purposes only and are only here to show reference to projects and work done while at General Motors.Design Experience
UI Design Challenge
A five-day design exercise that was done as my hiring process to become part of the Special Design team for the Cadillac Celestiq.
Went out exploring competitor vehicles at dealerships, interviewed few people, built up a case study with supporting presentation, brochure and auto show style booklet with design renderings that would all be shared with the team leader.
DealerOn
Mazda Collab
Work directly with OEMs, acquiring updated materials and communicating directly to them to identify potential stylistic changes that could be capitalized on with our partnered clients, shifting marketing strategies to match what the OEM wants.
Overhauled CMS
Manage three different departments, Design, Front-End Development, and Implementation while being Art Director.
Coordinate user testing among a specialized team to explore the newly created content management system (CMS).
Improve internal CMS through a complete UI & UX overhaul to maximize time/productivity.
Personal
Colorist Assist
Collaborate with Th3rd World Studios on their partnership with Disney on a Vader origin story comic (IDW Issue 5)
Project Aberrant_
During my interaction design courses, my colleague and I sought a better way that we, the users, and our devices communicate with one another. This novel idea of having a two-way communication is nothing new, its present in pop culture and Sci-Fi (i.e. Star Wars, Star Trek, Aliens) which is also what inspired us to tackle this project.
More Coming Soon_
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